As a Social Strategist, I always have my eye open for new ways to improve my consultancy processes and systems, so that I can service my clients better. Here are five tools that I've started exploring this week that look promising.
Plusya
Plusya gives you a short URL for your Google Plus (Google+) profile. It's reminds me a bit of bit.ly, but where bit.ly usernames tend to get picked up fast, Plusya may still have your username available. The tool helps you share, track, and analyze profile traffic, so you can get insights on your G+ traffic. (It's free!)
Campalyst
Campalyst is social analytics software that helps you understand whether their fans convert into customers.The tools allows you to measure the revenues and conversions from your social media presence, and help you tweak your Facebook efforts, so that you can increase the ROI of your social media efforts.
SocialReport
Social Report is an analytics solution that will track your social accounts pretty much the same way you track your websites. Visitors, time on site, keywords, geography and many other areas of the web can be tracked. You are also able to track membership, demographics, interests, geography, education, employment and many other components of your social space.
Watch the 10 min video on the site. Very cool.
SocialFlow
SocialFlow is a tool that helps you increase click-throughs, ReTweets, mentions, sharing and organic follower growth, on Twitter, Facebook and Google Buzz.
It listens to see what your audience is interested in and saying in real time, then matches your tweets and posts with your audience's interests in real time, sending out the message at a time that will get the most attention and action.
Have you tried any of these tools before? And what new analytics tools have you tested out recently?
Whew - Dave...more homework...
ReplyDeleteYou're the savvy tool finder, and my resource idol.
Thanks for the new groovy picks!
I intend to play around with the tools above. Lets try to compare notes soon!! :D
~Keri
I know, more homework :P . Thanks Keri, I love spotting tools that make life easier :) . Now let's put these to the test.
ReplyDeleteGood one. My latest "favorite toys" for analytics are SEMrush and sitelogic. Know them? Like them? Why/why not?
ReplyDeleteGreat list! quick plug for http://queued.at - much like SocialFlow but free and accessible to anyone! :-)
ReplyDeleteWow! I haven't heard of any of these tools before, Dave! Thanks so much for the review! Lately, I've been looking into who my readers are and whether they can potentially be turned into customers and how, so this post has come at the perfect time. =)
ReplyDeleteI don't believe I've heard of them Saul. I will check them out :)
ReplyDeleteThanks for the comment!
You're very welcome Samantha, hope it helps!
ReplyDeleteThanks Bradley, looks interesting. Reminds me a bit of Timely.is
ReplyDeleteHomework is a good thing! Esp since you gave us a head start Dave. I really appreciate you sharing list like this. It really makes my life a wee bit easier and I'm grateful!
ReplyDeleteDave, you are amazing when it comes to sharing rare finds!
ReplyDeleteI think the SocialFlow one is of particular interest. While I have an abundance of data analytics and correlation tools, this one seems to be more about linking insight with action.. REAL engagement. I may have to pick your brain on that one, bud.
BTW, PlusYa has come in pretty handy. Now I have a shortened URL on PlusYa and GPlus.to as well!
Keep on rockin', brotha! 8)
Just tried Plusya recently, and it works great. Might also try what someone else recommended. Making something like smartboydesigns.com/plus point to Google+. It's more brandable, even if a tad longer.
ReplyDelete