Live Blogging - Twitter on Steriods?

Here is a fantastic tool I came across while chatting with a friend of mine (Pierre Martell, check out his site at www.themartellexperience.com ) . I got to see it in action, and it is very impressive. It's called ScribbleLive, and it is the next gen of live blogging. Broadcasters, publishers, educators, corporations, social groups, writers, students, bloggers and individuals are becoming instant publishers in three simple steps.

Here's a video explaining it, and I put a link below for the site.